Unlocking User Engagement: Mobile Marketing Tactics for 2024

Introduction

Plugging in your DeLorean because we’re time-traveling to 2024. Buckle up, tech-heads, it’s time to unravel the future of mobile marketing! Let’s code-name this guide “Mission 2024.”

1. All Aboard the AR Express!

Boring content is the boggart of user engagement. How to defeat it? A dash of AR magic, of course! The power of Augmented Reality is expected to explode in 2024. Intel suggests that 20-20 vision now upgrades to 20-24, which implies stepping inside your product using virtual tours, or turning the mundane customer experience into a riveting quest for digital overlays, making your brand more exciting than a gen-Z’s TikTok feed

2. Get Chatty with AI

By 2024, our loyal friend – Artificial Intelligence is expected to master small-talk better than a seasoned social butterfly. AI-powered chatbots will offer instant, personalized responses, making user engagement as smooth as a Veritaserum-shot! Brands should focus on creating chatbots that not only solve queries but also exude a persona similar to Tony Stark’s Jarvis

3. Nailing Native Advertising

Mid video ads getting more boos than my unpopular Star Wars Prequel opinions? Here’s where native advertising comes riding into the sunset. By 2024, this sucker will blend seamlessly with the platform it appears on, providing a non-intrusive user experience. Less interruption, more connection, and customer alienation is sent to another galaxy.

4. Micro-Moments Matter

In 2024, it’s not about mobile users anymore, it’s about moment-makers. Google predicts these ‘micro-moments’ will be key – users will expect brands to cater to their needs in real-time. ‘I want to go’, ‘I want to buy’, ‘I want to do’ will dictate user intent. Serving these will be like serving cookies straight from the oven – irresistible.

5. The Return of the QR Codes

Just when you thought they were relics of the past, QR codes make a dramatic comeback in 2024. These squiggly little squares hold the power of easy access and bridging the online-offline gap. Tap, scan, and voila! From restaurant payments to augmented store catalogues, these handy monsters are set for a bumper ride.

6. Social Commerce – ‘Add to cart’ meets ‘Like

The borders blur in 2024 as social commerce breaks the internet. From Instagram’s ‘Shop Now’ to Facebook’s ‘Marketplace’, hitting the ‘like’ button and checking out your shopping cart will happen on the same party floor

7. Dial up the Personalisation

In 2024, user engagement is all about personalisation, and no, I don’t just mean adding “Hey, [User’s Name]” to the beginning of an email. Case Study Alert! Spotify crafts personalised playlists called “Discover Weekly,” exposing listeners to new tunes tailored to their taste. They’ve managed to anticipate your music preference better than your crush who’s been making you mixed tapes. Personalisation, when done right, is downright impressive!

8. Video Killed the Radio Star

Video content? It’s all the rage darling! By mixing video with personalisation, you’ve got a cocktail of engagement that users can’t resist. Case in point? Airbnb’s 2024 revamped mobile app includes personalised video guides of rented properties. This led to a 30% increase in their user engagement rate. Sayonara, still images and impersonal rentals

conclusion

So, strap on your Marty McFly shoes and get ready to race to 2024, where the future of mobile marketing is as bright, mesmerizing and full of promise as the northern lights. Now tell me, where did I park my DeLorean?