How to Create a Successful Viral Marketing Campaign

Introduction

Ever wondered how some seemingly ordinary posts go from a mere blip on the social media radar to a full-on internet tsunami overnight? The answer: a particularly infectious strain of marketing called the viral marketing campaign. Dive into our contagion-control room, as we uncover the secrets – with a chuckle or two – to creating a successful viral marketing campaign!

1. Turn Up the Emotion Dial

Viral content attaches to feelings. Got it? To turn your campaign into the next Old Spice guy or ‘Charlie bit me’ darling, connect with your audience emotionally. Happiness, surprise, awe, fear, even anger – pick your weapon wisely and make viewers feel.

2. Unleash a Story Worth Sharing

you’re at a cocktail party. What’s more likely–Will you tell your pals about the cookie-cutter ad you saw, or the remarkable tale of a guy who travelled the world in under 80 days … on roller skates? Stories that stand out, ignite curiosity, and tickle the funny bone, have a better shot at going viral.

3. Make it ‘Share’ Worthy

A successful viral marketing campaign is like a chain letter from your childhood (minus the curse of bad luck if you don’t forward it). To spread the ‘infection,’ ensure your content is strikingly entertaining, enlightening, or valuable. In short, it should be something that Sally, Joe, and Aunt Deb would want to share via their social channels, email threads, or over Thanksgiving dinner.

4. Fashion Appeal for Influencers

Want to boost your chances of going viral? Get the cool kids on board! Influencers, industry leaders, renowned bloggers – these social titans come with armies of followers ready to share their posts. So, if you cater to their interests, they might just give your campaign the shot of adrenaline it needs.

5. Stand by for the Perfect Launch

Timing isn’t just crucial when you’re defusing a bomb in an action movie. The launch of your viral campaign should be timed perfectly to strike when the internet iron is sizzling. Assess what times your audience is most active, and shoot your viral missile right into the heat of eyeball traffic.

6.Use Multiple Platforms

Don’t put all your eggs in one social media basket. Take advantage of the vast social media landscape. Facebook, Instagram, Twitter, and LinkedIn might be the conventional choices, but don’t ignore the potential of Snapchat, TikTok, Reddit, or even Pinterest. Maximize your reach!

7. Engage With Your Audience

This isn’t just a shout into the void! Stir up the conversation and engage with your audience. Respond to comments, start discussions, even a little controversy can get the internet’s heart pumping faster. Engagement can turn viewers into active participants, making the campaign more interactive and far-reaching.

8. Partner With Other Brands

They say in every successful viral marketing campaign, there’s a strategic partnership in the backdrop. Partnering with other brands with a significant online presence can help give your campaign the initial kickstart it needs.

9. Start A Challenge

Nothing screams viral louder than a good ol’ challenge. Think of the Ice Bucket Challenge or the Mannequin Challenge. A fun and engaging challenge which involves your audience can potentially set the Internet ablaze. So, get those creative juices flowing, and who knows, your challenge might be the next viral sensation!

Conclusion

Creating a successful viral marketing campaign can feel like trying to catch lightning in a bottle, but with these strategies up your sleeve, you’re well on your way to becoming the next viral sensation. Remember, getting viral isn’t always about being the loudest, sometimes it’s about being unique, authentic and engaging with your audience in a meaningful way. Happy viralling!